Our Team

CEO

Keith grew up in Houston, Texas and brings with him the spirit of a self-assured, bold and true, Texan. His strong character stands on its own, makes no bones about what he can deliver, and never compromises on his promises.
Keith received his degree (Law & Justice) in 2004 from Central Washington University and spent 7 years as a United States Air Force Nuclear Operations Officer and Flight Commander. The skills that enabled him to serve his country as an Air Force officer uniquely enable him to lead NWFM orchard operations. Intelligence, attention to detail, integrity, and determination to get the job done help Keith manage any challenge so his customers can sleep well at night.
Keith also currently serves as a Commissioner on the Washington Tree Fruit Research Commission (WTFRC) & Co-chair of the Technology Committee. While also helping provide scholarships to students by serving as a Executive board member of the Washington Apple Education Foundation (WAEF) and in the past served as President of the Yakima Pomological Club.

Agronomy

Born and raised in Yakima Valley, agriculture was a part of daily life for Greg. With over 24 years of experience in horticulture and crop consulting, Greg has seen his share of the ups and downs in production. He finds satisfaction in the challenge of finding solutions and collaborating with growers to produce a great crop even when nature throws a curveball.
Greg has the invaluable combination of insight, experience, tenacity, and courage to tackle the toughest challenges.

CFO

Kim has lived in the Pacific Northwest most of her life, relocating to the Yakima Valley in 2019.
Kim served in the U.S. Army for seven years with duty stations in the Pentagon, Germany, and Desert Shield/Storm. After her military service, Kim earned her Bachelor’s degree in Accounting with a minor in Pre-Law from Oregon State University.
Over the past 30+ years, Kim has worked in public accounting as well as in private industry with expertise in the manufacturing, distribution, retail, and agriculture industries. She holds active CPA licenses in Washington and Oregon and has been a Chief Financial Officer for over 15 years specializing in Accounting, Finance, Risk Management, Human Resources and Information Technology/Services.
In her spare time, Kim enjoys adventures with her husband as well as spending as much time as possible with her children, grandchildren, and dogs.

HR Manager

As a Yakima Valley born and raised, Alma carries a deep connection to the tree fruit industry and has been immersed in it since her teenage years, starting as a farmworker.
She graduated from CWU with a business admin degree specializing in HR. Since then, she has gained over 8 years of progressive experience managing all aspects of the employee life cycle.
Outside of the professional realm, she finds comfort in the outdoors, embracing the joys of hiking and camping.

Quality Control Director

Born and raised in the heart of the Yakima Valley, Rachel Arroyo has deep roots in the local community. A graduate of Selah High School and a proud mother of two sons, Rachel brings over 20 years of experience in the agricultural industry to her role at NWFM.
Her career has been defined by hard work and determination, starting with hands-on roles in the field and progressing into leadership positions. As Quality Control Director, Rachel is dedicated to maintaining the highest standards across all NWFM operations. Her extensive experience and deep understanding of the industry allow her to bring a thoughtful and comprehensive approach to her work.
When she’s not ensuring quality excellence at NWFM, Rachel enjoys spending time on the water. Whether paddleboarding or relaxing by the lake, she finds inspiration and balance in nature.

HR Coordinator

Area Manager

Noe was born in Mexico but immigrated to the United States as a young boy. He graduated from high school and attended college and aviation school in the Tri-Cities Washington area.
His passion has always been to work outdoors, and help the environment, and the impoverished communities in our beautiful state of Washington. Noe has always liked challenges, always thinking of productive, effective results, and producing good financial returns for everyone in our industry. That is why he am proud to be part of the NWFM family.

Area Manager

Carmelo spent his adolescence in Manzanillo, Colima, Mexico, where he did his basic studies.
At the age of 21, he moved to Washington state where he started his new life in the orchards of Zirkle fruit company. He worked there for 20 years where he learned about apples, cherries, and blueberries. It is this knowledge that he uses today at NWFM.

Assistant Manager

As a key member of NWFM LLC leadership, Victor is a well-versed and progressive ranch manager. The satisfaction of being in the field and cultivating a crop from before bloom to harvest is his passion and it shows in the production successes he has demonstrated year over year.
Instead of relying on past success to drive to the future, Victor takes each season and orchard as an opportunity for learning and improving on current practices.

Construction Manager

At the age of 15, Alejandro began working in agriculture by picking a variety of fruits and performing year-round orchard tasks such as thinning and pruning. In 2008, he transitioned into orchard infrastructure, focusing on the installation of irrigation and trellis systems.
He joined NWFM in 2021 as an equipment operator and was later promoted to Construction Manager. Alejandro takes pride in his work and enjoys being part of a team that supports innovation and growth in the agricultural industry.
Outside of work, he enjoys spending time outdoors with his wife and three kids, embracing nature through family activities. He’s also a sports fan who especially enjoys watching football.

Orchard Manager